Harley Tells it Like it Is!
May 16th, 2008 Categories: Market Trends, Random Thoughts
I’m in Washington, DC this week at the NAR Mid-Year meetings. This is the 100th year of the National Association of Realtors and the 105th anniversary of Harley Davidson.
Yesterday, I opened the hotel’s USA Today and this is the ad I saw on the back of the Business Section:
We Don’t Do Fear
Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions. We’ve watched a thousand hand-wringing pundits disappear in our rear-view mirror. But every time, this country has come out stronger than before. Because chrome and asphalt put distance between you and whatever the world can throw at you. Freedom and wind outlast hard times. And the rumble of an engine drowns out all the spin on the evening news. If 105 years have proved one thing, it’s that fear sucks and doesn’t last long. So Screw it. Let’s Ride.
An article in Milwaukee Journal Sentinel online reviews this brilliant ad campaign, and Harley Davidson’s counter to the bad news in the press.
I’m hanging the full-page ad in my office work room when I get back to Denver!
(I originally posted this earlier today over at Active Rain)
Awesome! I love it and I’m tracking you back lady…
Kristal Kraft’s last blog post..Good News on the Loan Front
Hey Kristal: Thanks, I’m always honored when you stop by!
Kristal Kraft’s last blog post..Good News on the Loan Front
Gretchen,
Sorry we couldn’t see you when you were in WDC but I know you were busy busy. And speaking of Harley’s, you would have loved today’s annual Rolling Thunder tribute to Veterans everywhere. Just think, 250,000+ motorcycles roaring down Constitution Avenue!
Michael
Michael Bergin - Your Realtor in Alexandria, VA’s last blog post..Rolling Thunder Pays Tribute to Veterans in 21st Annual ?Ride to the Wall?
Hi Michael ~ That sounds crazy! I can’t think of many other events with 250,000 motorcycles. DC was fun - and busy busy!