Thinking Outside of the Box to Win in a Hot Seller’s Market
Sometimes thinking outside of the box leads to getting great results
I was recently interviewed by Denver’s Chanel 7 to discuss how I think outside of the box to help my clients facilitate their next move. Following is a snippet of the interview.
Denver’s hot housing market makes it one of the best places in the country to be a real estate agent, but that competitive environment has its challenges as well.
Housing inventory in the Denver area hit an all-time low in February and that poses a problem for real estate agents: Not enough homes to go around. To get past the problem, agents will sometimes reach out directly to homeowners to see if they’re interested in selling.
“The inventory is so low that there’s just nothing,” said Libby Levinson, a broker associate at Kentwood Real Estate in Cherry Creek and spokesperson for the Denver Metro Association of Realtors. “[So] we have to do our own digging to find new listings.”
Levinson said she often works with buyers who know they’re interested in a particular neighborhood or condo building, but they’re having trouble finding anything that’s available. In that case, Levinson will use public records to find out who owns nearby homes or condo units and she’ll send them letters saying she has buyers who are interested in properties like theirs.
A lot of people treat the letters like junk mail and throw them in the trash, but it’s a tactic that Levinson said has helped her find properties for buyers in places where other agents might not have.
“In some cases, I’ve sent out as many as 200 letters and I’ll only get one or two responses back,”
She admits it’s not a huge return, but sometimes one or two responses is all you need.
If you’re looking to buy, or sell, and want someone who can think outside of the box to help you make your move, give me a call. I would be happy to help you!